September 30th · 19:00
Bilbao Guggenheim Museum

Youth and culture, artists with impact // Hitting rock bottom to rise again

Evelyn Joyce

Nadine Foundation
Founder and director

Lucía Be

Creative director

September 30th · 19:00
Bilbao Guggenheim Museum

Youth and culture, artists with impact

Hitting rock bottom to rise again

Evelyn Joyce

Nadine Foundation
Founder and director

Lucía Be

Creative director

Evelyn Joyce

Nadine Foundation<br>Founder and director<br>Madrid

Evelyn Joyce

Nadine Foundation
Founder and director

Evelyn Joyce is a social entrepreneur and cultural creator, Indo-Dutch, born in Tenerife. She studied and lived for many years in London and now resides in Madrid. She comes from the world of theatre, musicals, and cultural production; she started from scratch, directing without a safety net and learning by doing (and often redoing).
She studied Visual Arts and Theatrical Scenography, and considers art her safety net. In 2019, she founded the Nadine Foundation, a non-profit organization that supports young artists who not only want to beautify the world but also challenge its structures. Since its creation, the foundation has launched programs such as Convo Nadine, an annual call offering funding and artistic mentorship to creators aged 18 to 32, as well as promoting artistic projects born from the body, archives, conflict, and living memory.
Evelyn is committed to blending art, care, technology, and courage to move the world, not just decorate it. She has spearheaded initiatives connecting art with social innovation, cooperative learning, cultural entrepreneurship, and the sustainability of artistic careers. Her work has helped create an ecosystem where culture, youth, and positive impact converge, establishing the Nadine Foundation as a reference in the cultural and artistic activism field.
In addition to her work as a cultural manager and strategist, she draws compulsively: she has an obsession with line and believes in building things that matter, from scratch and with heart.

Lucía Be

Creative Director<br>Valencia

Lucía Be

Creative director

Lucía Be (Lucía Benavente) is an artist, writer, and illustrator from Valencia. She studied Journalism and earned a Master’s in Design Engineering before founding her own creative brand in 2012. What began as a project making headpieces and flower crowns evolved into a universe of stationery, illustration, objects, and books that celebrate everyday life with humor and sensitivity.
For more than ten years, she was CEO and Creative Director, leading a team of 40 people and coordinating multiple productions each year. Under her direction, the brand established itself as a space for creation that was both vibrant and approachable.
She is the author of three books published by Lunwerg — La vida es una verbena, No me da la vida, and Gracias, vida — where she combines illustrations, comics, and texts with an optimistic and honest style that resonates with a wide readership.
She is currently developing Aurora, a project of visual poems where she experiments with collage and reused materials, and is also working on her first music album. She contributes weekly to Elle magazine with a column that blends science, poetry, and reflections on everyday life.