Samantha Hudson

Samantha Hudson is one of the great icons of Generation Z. With three albums, five tours and awards such as the MTV EMA and the Rainbow Award, her work across music, audiovisual creation and performance has gone far beyond what was expected. She has built a language of her own: free, unapologetic and capable of challenging, unsettling and accompanying many people who have not always found spaces in which to recognise themselves. In a context where correctness, perfection or neutrality are often demanded, her voice stands in the opposite place: that of freedom, irreverence and radical honesty. Beyond what she does, what matters is how she does it: by challenging norms and offering different kinds of references to a generation that needs them.